How New Auto Tariffs Could Impact Car Buyers
March 27, 2025 - The White House has announced significant tariff increases on imported vehicles and auto parts, which could affect car prices in the coming months. If you're considering a new vehicle, now is the time to explore your options at Fairfield Automotive Partners, home to BMW of Fairfield, Volkswagen of Fairfield, and Audi Napa Valley.
Understanding the New Auto Tariffs
As of March 26, 2025, the U.S. government has imposed an additional 25% tariff on foreign-made cars and auto parts. This raises the total import tariff to 27.5%, up from the previous 2.5% rate. These changes will impact the pricing of many imported vehicles, including those from leading luxury and performance brands.
What This Means for Car Buyers
For those currently shopping for a new vehicle, there’s some good news—prices on in-stock models remain unchanged for now. However, as the new tariffs take effect, future inventory could see substantial price increases.
At BMW of Fairfield, Volkswagen of Fairfield, and Audi Napa Valley, we’re actively working with manufacturers to provide the best pricing possible. Some brands, like BMW, are implementing price protection for vehicles already in the pipeline with production dates before May 1, 2025. This means if you secure your vehicle now, you may avoid upcoming price hikes.
What to Expect Moving Forward
The impact of these tariffs is evolving, but here’s what buyers should anticipate:
March - April: Pricing remains stable for in-stock and pre-allocated vehicles.
May and beyond: Expect potential price increases on affected imports.
How to Navigate These Changes
If you’ve been considering a BMW, Volkswagen, or Audi, here are some smart steps to take:
✔ Act now – Shopping early may help you lock in today’s pricing before increases occur.
✔ Check vehicle origin – Imported models will be most affected, so ask your Fairfield Automotive Partners Client Advisor about U.S.-built options.
✔ Stay updated – Manufacturers are providing ongoing pricing updates, and we’re here to help you make an informed decision.
A Global Shift in Auto Pricing
The automotive industry is experiencing significant shifts due to these tariff changes. As always, Fairfield Automotive Partners is committed to providing transparent pricing, expert guidance, and an exceptional car-buying experience—no matter the market conditions.
Stay connected with us for the latest updates on pricing, availability, and special manufacturer incentives.
📍 BMW of Fairfield | Volkswagen of Fairfield | Audi Napa Valley
This blog post is based on the latest information available as of March 27, 2025.
Sources: Cars.Com | White House | Car and Driver